Facebook: Where millions of consumers gather
If you would like to promote your business, it should reach a large number of effective consumers. Then, you can consider Facebook – a highly popular social community site with more than 900 million consumers, worldwide. The good advantage of Facebook is, you can connect easily with your regional users also, without much hard work.
There are three types of accounts you can create in Facebook:
There are three types of accounts you can create in Facebook:
- · A personal profile
- · Business page
- Facebook Group
A Facebook personal profile is just for showing yourself, your photos, hobbies and find out your existing and old friends and to be in touch with them.
Business page is to show up your company details, and you can upload all the product photos and updates easily. Like in Personal account, you can’t add friends here but instead, there is a fan page. The followers of you can’t post comments to your page, like in the personal account, but they can see your each update.
The other big difference is, your personal profile can’t be viewed for all except for your contacts, but your Business page is public and can be viewed to anyone whether they are your friends or not.
A Facebook Group is also a good option if you want to form a community and share ideas and views between the members. Here, group approval is necessary for one to be a new member.
To market your products/services on Facebook, there are several methods. Most people think that it’s enough to open an account on Facebook and just adding friends! That’s NOT true! The most important thing is, you have to make good relationship with your contacts as effectively as possible by posting photos, writing comments, sharing ideas regularly.
Some of the tips to make your promotion to be successful:
- Create a good Facebook Profile adding striking photos and images:
- Start adding friends and enlarge your network gradually.
- Put new photos in your Albums and attach impressive Videos frequently.
- Write on the Walls regularly
- Create Your Events and invite your contacts. You can create Public or Private Events.
- Fan Pages: In your fanpage, encourage people to become your fans.
- Create Groups if you’re looking to form a community and share something together.
- Arrange Rewards for the customers who buy from you regularly.
- Put Contests and Puzzles which can thrill your consumers.
- Post photos which are tagged with your fans.
- Display your Facebook Social Plugins on your website.
Twitter: Say it in short words
Twitter is an easy way to market your business through short messages. You can find there a huge number of people who’re interested to hear you.
It’s easy to do your online marketing through Twitter; just sign up on Twitter and start tweeting (type your message in short words in less than 140 characters) your product updates or special events.
The best idea to promote your business through Twitter is, design carefully some packages or deals around your products/services, and announce those special offers through Twitter. The prospects who’re interested in your special offers may come to visit your site and ultimately you might get sales.
Some good tips to market your business on Twitter:
1. Keep your community growing.
Start adding people in small numbers first, then keep growing it gradually until it reaches a big community of your own.
It’s a good advantage that you’ve a lot of followers ready to listen to your words. That means, when you announce a special deal, it would reach to a big group just with a mouse click from your computer. Meanwhile, don’t try to add too many contacts in a short span of time, as it may cause to mark you as a ‘spammer’ and there is a big possibility to suspend your account.
2. Twitter Lists are useful
If you find so many followers, now it’s time to think of creating Lists. A list is just like a community who’re interested to discuss on some special topics. This will give you a benefit of making a deep relationship with people.
There are Private lists and Public lists.
3. Plan a good tweeting strategy
It’s important you carefully select special topics which may be related to your business, but it should be interesting to the audience. If you only follow people without doing any other action –conversation – you can’t catch their attention and you will be lost unheard.
4. Create your business objectives
Design a business plan and put a main objective for your business so that the interested prospects can notice your business.
It’s easy to do your online marketing through Twitter; just sign up on Twitter and start tweeting (type your message in short words in less than 140 characters) your product updates or special events.
The best idea to promote your business through Twitter is, design carefully some packages or deals around your products/services, and announce those special offers through Twitter. The prospects who’re interested in your special offers may come to visit your site and ultimately you might get sales.
Some good tips to market your business on Twitter:
1. Keep your community growing.
Start adding people in small numbers first, then keep growing it gradually until it reaches a big community of your own.
It’s a good advantage that you’ve a lot of followers ready to listen to your words. That means, when you announce a special deal, it would reach to a big group just with a mouse click from your computer. Meanwhile, don’t try to add too many contacts in a short span of time, as it may cause to mark you as a ‘spammer’ and there is a big possibility to suspend your account.
2. Twitter Lists are useful
If you find so many followers, now it’s time to think of creating Lists. A list is just like a community who’re interested to discuss on some special topics. This will give you a benefit of making a deep relationship with people.
There are Private lists and Public lists.
3. Plan a good tweeting strategy
It’s important you carefully select special topics which may be related to your business, but it should be interesting to the audience. If you only follow people without doing any other action –conversation – you can’t catch their attention and you will be lost unheard.
4. Create your business objectives
Design a business plan and put a main objective for your business so that the interested prospects can notice your business.
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